Gucci is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by French company Kering formerly known as PPR. Gucci was founded by Guccio Gucci in Florence in 1921.Gucci generated about € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine’s annual 2009 “Top Global 100 Brands” chart created by Interbrand. Gucci is also the biggest-selling Italian brand.Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores. In the year 2013 the brand was valued at $ 12.1 Billion USD with a sales of $4.7 billion USD. In the Forbes list for 2013, Gucci was ranked the 38th most valuable brand.
As Gucci readies for the next ninety years, the House looks to the next level of corporate responsibility. From sustainability to philanthropy, Gucci is committed to its role in the global community. It voluntarily obtained SA8000 certifications that seek to progressively reduce its environmental footprint and is also actively involved in philanthropic initiatives that support both women’s rights and arts preservation. In 2005, the House entered into a long-term partnership with UNICEF and since then has committed more than $12 million in support of the organisation’s women’s and children programs in Africa and Asia. Gucci also collaborates with the Kering Corporate Foundation to combat violence against women. On the cultural front, the company works closely with Martin Scorsese’s The Film Foundation to fund the digital restoration of cinematic masterpieces, such as La Dolce Vita and Once Upon a Time in America.