TAYLOR SWIFT is adding yet another string to her bow this year as the unstoppable star is set to launch her first clothing line in Shanghai, China to coincide with the arrival of the 1989 tour in the country in November.
The collection, which is being made in collaboration with Heritage 66 Company, Bloomberg reports, will be sold through one of the largest e-commerce companies in China, JD.com, in a bid to specifically target Chinese shoppers.
It’s a shrewd move for the star (she recently showed her business clout by taking Apple to task regarding royalties) who no doubt wants to capitalise on China’s growing consumer markets, a large demographic of which is aged under 25 – the predominant age group in Swift’s own fan base. The Bad Blood singer is a dominating presence on social media also, which has become an increasingly influential source when it comes to retail consumerism in the region.
Picture credit: Rex Features
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Source News: Vogue