Saudi Arabia is largest soft drinks consumer in the Middle East

According to industry estimates, sales of soft drinks are expected to continue to experience strong growth. (Shutterstock)

Saudi Arabia’s soft drink industry is the largest by volume and value than any country in the Middle East, a leader of the team tasked to develop the Greater Middle Eastern Market for Sidel said in a recent interview.

“With the hot and arid climate, rehydration is on the minds of the population every minute of each day. The soft drinks sector which includes bottled water, carbonated drinks, juices and energy drinks, is considered as one of Saudi Arabia’s most dynamic sectors,” said Andrea del Grosso.
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Source News: Alarabiya