Toyota has announced that the cumulative global sales of its Land Cruiser series surpassed 10mn units as of August 31, 2019.
The new milestone comes as a recognition for the premium SUV’s standing as a global and regional icon that continues to touch the lives of millions of people across the globe every day, according to a press statement issued in Doha by Abdullah Abdulghani & Bros Co (AAB), sole agents for Toyota vehicles in Qatar.
True to its tagline ‘Pride of the Land’, the Land Cruiser “occupies a special position in the heart of every citizen in Qatar as they enjoy an emotional relationship with the Land Cruiser”, says R K Murugan, acting CEO of AAB.
“The Land Cruiser is truly the ‘Pride of the Land’ due to its inbuilt quality, durability and reliability, which have helped Land Cruiser to occupy the No 1 position in its segment,” he adds.
“We are grateful to each and every one of our customers for their trust and support in our journey towards achieving this important milestone, cementing it as a remarkable success story over the years,” said Yugo Miyamoto, chief representative, Middle East and Central Asia Representative Office, Toyota Motor Corp. “Since its introduction over six decades ago, the Land Cruiser has evolved into one of the most fully capable premium SUVs, exceeding expectations across successive generations to establish itself as a favourite among the region’s families.
“The legendary Land Cruiser embodies Toyota’s reputation for reliability, durability and capability, and has become an integral part of people’s lives in virtually every part of the globe. We remain committed to continue working hand-in-hand with our customers to create ‘ever-better’ cars.”
Launched on August 1, 1951 as the Toyota Jeep BJ, the Land Cruiser is the company’s longest-running vehicle.
The production of the world-beating vehicle, which assumed its current name in 1954, has continued for 68 years with nine generations dominating the premium SUV market across the world, the statement notes. At present, the Land Cruiser is sold in approximately 170 countries and regions worldwide, with annual global sales standing at approximately 400,000 units.