The 2020 edition of Cosmoprof Worldwide Bologna, described as the world’s biggest international trade show for beauty industry, has chosen Qatar as the launch point for scouting and business activities in the region.
Cosmoprof will make a presentation at the 16th Heya Arabian Fashion Exhibition today at 5.30pm at the Doha Exhibition and Convention Centre, the Italian Trade Agency announced in a statement.
The Cosmoprof network will meet at the event companies, associations, distributors, retailers and key players in the cosmetics industry, to promote the initiatives of the next edition, scheduled from March 12 to 16, 2020 in Bologna.
The presentations are part of the Cosmoprof roadshow programme, in collaboration with Cosmetica Italia, Italian Personal Care Association, highlighting the role of Cosmoprof, a format born in Italy 53 years ago, as a reference event for the global beauty sector.
To support the initiative, the Italian Ministry of Economic Development and Italian Trade Agency joined hands in promoting the excellence of the Made in Italy in the world.
“Every year, Cosmoprof Worldwide Bologna hosts companies and operators from over 150 countries in the world,” said Gianpiero Calzolari, president of BolognaFiere Group. “The event is an important showcase for fast-developing markets, and the Gulf area certainly represents an interesting opportunity for beauty companies.”
“In particular, Qatar is a country with high GDP per capita: the presence of local brands, importers, distributors and retailers at Cosmoprof is certainly a strong attraction for many international operators. It is therefore important for Cosmoprof to strengthen the synergies with local productive associations and districts, to contribute to the development of the global cosmetic market,” Calzolari added.
“The Heya exhibition has become an increasingly dynamic and interesting platform in the Gulf region and we are proud that this edition will host prestigious and exclusive Made in Italy brands, including in the cosmetic and beauty sector,” Italian ambassador Pasquale Salzano said.
“Italy is a worldwide leader in the cosmetic industry thanks to its continuous research and developing expertise in the field, yearly presented in Cosmoprof Worldwide Bologna 2020, the top level Italian Beauty Trade,” he said. “The presentation by Cosmoprof in the context of Heya will help bridge Italian and local operators in the growing sector of cosmetics industry”.
“Fashion and beauty have always been linked together, and the presentation of Cosmoprof Worldwide Bologna, the main Italian beauty trade show internationally renowned as well, during Heya Exhibition represents a special opportunity to promote once again the relevance of the Italian cosmetic industry in a challenging and flourishing market as Qatar doubtless is,” Italian Trade Commissioner  Giosafat Rigano said.
The subject of the presentation, in the presence of Carlotta Colli, deputy head of mission of the Italian embassy in Doha, and Rigano will be the main features of Cosmoprof Worldwide Bologna, the news and themes of the next edition and the international developments of the network.
In this way, interested operators will receive indications and suggestions to take the maximum advantage from their presence at Cosmoprof 2020.
On the occasion, Ashraf Abu Issa, chairman of Abu Issa Holding, managing both local and international companies and groups, will present a report on the market situation in Qatar.
Zhan Temerkhanov, business partner of Aldo Coppola Qatar, will focus on the importance of Italian beauty brands in the Qatari market.