Tribune News Network
WITH just over a month to go before the start of the 10th edition of Heya Arabian Fashion Exhibition (Heya), Qatar’s leading platform for contemporary Arabian, Indian, Turkish and Moroccan fashion creations, organisers report that exhibition spaces were quickly snapped up.
More than 230 customised boutiques and the best Gulf designers are set to showcase their collections to over 15,000 visitors at Doha Exhibition and Convention Center (DECC) from October 26 to 30.
Attracting some of the biggest names in Arabian fashion, designers taking part in this year’s edition of Heya include Debaj Collection, MJ, Signature Bay Al Motahajiba from Qatar; Sahar al Homoud and Maali al Saleh from Kuwait; Ghadfa, Butterfly and Najla al Rajeh from Jolie Design from Saudi Arabia; Hessa al Falasi, Fatima al Mazmi and Anaya from United Arab Emirates; Naseem Alandalos from Bahrain and Bokan from Turkey, amongst many more up-and-coming designers, fashion enthusiasts and industry experts.
Jawaher Alkuwari, head of advisory committee in Design Creationz, said:”We are delighted to see interest in Heya growing year on year to attract the region’s most prominent names in fashion. The event supports both established as well as up-and-coming local and Khaliji designers, providing a platform to connect with potential clients and partners and get their work noticed and appreciated. With over 5,700sqm of exhibition space and an exciting agenda of daily fashion shows, hands-on workshops and forums, Heya is fast becoming the region’s must attend fashion event. We look forward to welcoming exhibitors and visitors to what is set to be the best edition to date. Come and experience Heya for yourself.”
The ladies-only event is organised by Qatar Tourism Authority (QTA) and Design Creationz. Since it was launched in 2007, Heya showcases abayas, kaftans, jalabiyas and scarves, just recently added leather goods such as bags, belts and shoes. Appealing to designers and visitors alike, the trendsetting exhibition also supports Qatar’s business and tourism plans while developing the country’s growing exhibition and conference sector.