Galeries Lafayette Doha, the renowned Parisian department store in Qatar, has launched its Let’s Play Campaign that will take visitors “back to their childhood days”.
The department store’s latest summer campaign offers a “fun-filled escape from the heat and will be on until the end of September”, according to a statement.
Known for its ‘retailtainment’, Galeries Lafayette Doha is now dotted with retro games and animated interactive spaces for different age groups. A colourful map handed out at the entrance and found at the tills will guide visitors to the gaming spots set up across the three-storey store.
“Once at the gaming sections, you can return to the spontaneity and creativity of childhood and enjoy a selection of captivating games – whether it be table tennis, crazy golf, bowling, mini race track, billiards or retro video games such as Tetris and Space Invaders,” the statement notes.
The use of neon colours, retro looks and games “makes it a celebration of one’s youth, filled with fond memories, nostalgia and a yearning for life”. The playful vibes combined with the exclusive Galeries Lafayette experience makes it a complete fun outing for the entire family, the statement adds.
Speaking about the campaign, Kevin Gerard Pender, head of Visual Merchandising at Galeries Lafayette, said: “The Let’s Play concept is all about the desire to return to the spirited childhood days. Shopping should be fun and lighthearted and we wanted to transform the store into a playground, a place full of surprises.
“When I walk through the store and observe our customers enjoying the Let’s Play activation zones, it puts a smile on my face. Designing this concept was truly a lot of fun.”
Galeries Lafayette Doha at 21 High st, Katara, has welcomed all to be a part of the Let’s Play Campaign and encourages visitors to use the #LetsPlayAtGLD and share their experience on social media.