Mall of Qatar to transform the retail landscape; seals a deal with Azadea Group

Doha, Qatar – 9 March 2016. Mall of Qatar, the largest shopping and lifestyle destination that will soon be the pride of Qatar, has signed a lease agreement with Azadea Group Holding, a premiere fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East and North Africa.

Rony Mourani, General Manager of the Mall of Qatar, structured the signed agreement with Said Daher, CEO of Azadea Group. As per the agreement, Azadea Group will feature 15 of its most renowned global brands that include an assortment of fashion, homeware, F&B and sportswear, in over 10,000 sq. m within the mall.

Set to open in August 23rd 2016, visitors to the Mall of Qatar can experience Azadea’s new concept stores that will offer them the opportunity to select from a range of international brands including Zara, Zara Home, Massimo Dutti, Oysho, Pull & Bear, Bershka, Virgin Megastore, Paul Café, Intimissimi, Calzedonia, Kiko, Salsa, I am, Peal Juice and a new entry into Qatar’s market: Eataly the largest Italian marketplace in the world, comprising a variety of restaurants, food and beverage counters, bakery, retail items, and a cooking school.

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Commenting on this agreement, Rony Mourani, General Manager of the Mall of Qatar said, “While choosing a retail partner we ensure that it is in line with our promise of getting top brands that will add real value to Mall of Qatar.

Azadea Group is exactly the right fit, as it will showcase a large variety of choices and brands all under one roof. With the Azadea Group on board, we have every confidence that this world-class retailer will offer a unique shopping experience to the discerning Qatari shoppers.”

Said Daher, CEO of Azadea Group, said, “We have a strong belief in the development strategy of the state of Qatar and we are proud to be part of its promising vision. At the Mall of Qatar we are sure that we will grow further with our partners and hopefully stand out as a primary fashion, F&B and lifestyle provider”.