Report: Qatar’s national brand among world’s strongest

Qatar’s brand is now the ninth-most powerful in the world, according to an annual ranking released by UK-based consulting firm Brand Finance.

The Gulf country has made it to the top 10 in part because efforts to market itself as a tourism draw and a business-friendly destination for investment are paying off, the report said.

However, a methodology change means the 2015 results are not comparable to previous years, when Qatar did not fare as well.

qatar airways

This year’s strongest nation brands are Singapore, Switzerland and the UAE.

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Source News: Doha News