Report: Qatar’s national brand among world’s strongest

Qatar’s brand is now the ninth-most powerful in the world, according to an annual ranking released by UK-based consulting firm Brand Finance.

The Gulf country has made it to the top 10 in part because efforts to market itself as a tourism draw and a business-friendly destination for investment are paying off, the report said.

However, a methodology change means the 2015 results are not comparable to previous years, when Qatar did not fare as well.

This year’s strongest nation brands are Singapore, Switzerland and the UAE.

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Source News: Doha News