The Green Division of Innovations Unlimited ME announces the launch of its new corporate identity: powergreen

Doha, Qatar- 28 March 2016: The Green Division of Innovations Unlimited ME (IUME) has launched a new corporate identity to support its goal of reinforcing market position in the area of renewable energy solutions. The Division, after undergoing a corporate spin-off, will now operate as “powergreen”, a wholly owned subsidiary of Innovations Unlimited ME, expanding on its success in offering turnkey renewable energy solutions to clients across the Middle East. This was announced by Mr. Amr Belal, Managing Partner spearheading “powergreen” in a press conference held at Hilton Double Tree Hotel Doha yesterday, Monday 28th March 2016.

“Given the dynamic evolution of our company since its establishment, we have been working in the past few months towards a new name that we feel better represents us and our business operation,” said Managing Partner Amr Belal, head of the newly established powergreen. “After strategic assessment and consultation with our teams, we feel that the new identity maintains the integral nature of our business while allowing for future growth. The new name has been devised to give individual identity to our business division allowing us to move forward with confidence.”

“Going forward, “powergreen” will build on its capacity as renewable energy system integrator and EPC contractor having delivered some of the pioneering cleantech projects in Qatar and will actively be involved in expanding operations to the Middle East region. “Our business activity to date has established us as a trusted partner in renewable energy technologies in the markets where we operate and we foresee a growing role for us to play in this industry in the region. Our individualized identity will allow us to reinforce our market position through a defined and consistent recognition,” Amr asserted.

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“Small change, big impact. Looking at the phenomenal shift that our cleantech solutions bring about to the energy industry, we see our new name as a crucial adjustment that aligns with our prospected growth from a business and a market position.” “powergreen” stands for “Powering the green revolution” both in terms of driving change and helping to generate clean sustainable power. “This transition is a dynamic expansion of our successes and milestones and we will continue to have the same dedicated and passionate team who has been focusing on providing market leadership through state-of-the-art solutions and unparalleled services,” Amr adds.

During the press conference, Amr Belal highlighted some of the leading projects in Qatar that have been delivered by IUME and which now fall under the portfolio of “powergreen”; such as the series of photovoltaic installations in Msheireb Downtown and the first solar sports facility “Al Sadd Multipurpose Hall” among a range of other projects.

Al Sadd Multipurpose Hall, which is a 4-star GSAS project, has been awarded the “Sustainable Project of the Year” Award for 2015 at the Construction Week Awards ceremony for the Middle East. “It gives us great pride to contribute such achievements to the construction industry; it is one mission that we take to heart and will continue to pursue.” States Amr.

Throughout its journey, the company has also achieved a number of accolades. These include nominating and winning for Kahramaa, the 2015 Energy Globe Award accorded to the Kahramaa Awareness Park project; and the first runner up position in the 2010 Qatar Today Green Awards for the design and implementation of solar street lights for Ras Gas; In 2013, and updated yearly, IUME achieved triple ISO certifications, reinforcing the company’s commitment to the highest levels of quality.