The people have gone without for much too long.
Such is the conclusion of athleisure brand Acabada ProActiveWear—as yet unaffiliated with Goop—which took a close look at the intersection of A) people who enjoy $100-plus athleisure wear and B) ones who like CBD oil and wondered, in the immortal words of the Old El Paso commercial, ¿Porque no los dos?
And so it was that in one fell swoop, those inside the Venn diagram’s yonic midsection could see their worlds collide. Last month Acabada began selling CBD-oil infused leggings, sports bras, tops, and other athleisure items. Prices start at $120 for a bra, which can be worn 40 times before the oil runs out. Now, finally, women will be able to “perform their best” while the oil soothes overtired muscles and “promotes healing.”