‘Spicy’ scent of a Burger King store entices cologne buyers

Burger King said the burger-scented cologne sold out at about half of its 90 Japanese outlets by Wednesday evening. (AP)

The whiff of a Whopper made hundreds of customers hungry for a Burger King special – “Flame Grilled” cologne.

Bottles of the special fragrance were sold at the fast-food chain’s stores in Japan for a one-day promotion Wednesday for 5,000 yen (about $40), including a burger.

At a downtown Tokyo outlet, 17-year-old student Yuki Ishibashi bought one out of curiosity. He described the scent as “spicy.”
 
 
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Source News: Alarabiya