Facebook trounces Wall Street estimates with sharp ad sales growth
Facebook Inc provided more evidence on Wednesday that it can turn eyeballs into profit as the maker of the world’s most popular app and social website trounced Wall Street’s estimates, sending its shares to an all-time high.
The leading social media company’s mobile app and push into video attracted new advertisers and encouraged existing ones to spend more. It now has more than 1.7 billion monthly users, well ahead of any rivals.
Its shares were up 5.4 percent in after-hours trading at $130.01, after hitting their highest since the company went public in 2012.
“Facebook has shown that you can be a giant and you can be innovative,” said analyst Patrick Moorhead of Moor Insights & Strategy. “What is working very well is their very quick shift from desktop to mobility. This was their biggest issue when they went public.”
Facebook is adapting better to the shift toward mobile and video than social media rival Twitter Inc, which reported its slowest quarterly revenue growth in three years on Wednesday.
Mobile advertising revenue accounted for 84 percent of the company’s total advertising revenue, compared with 76 percent a year earlier.
Total advertising revenue surged 63 percent to $6.24 billion, beating the average analyst estimate of $5.80 billion, according to market research firm FactSet StreetAccount.
The company also saw strong growth in monthly active users, now boasting 1.71 billion as of June 30, up from 1.49 billion a year earlier. Time spent on its suite of apps, including the main Facebook app, Instagram and Messenger, increased “double digit percentages,” Chief Executive Mark Zuckerberg said on a conference call with analysts.