Twitter May Have Found A New Way To Make Money Off Of Non-Users
Twitter is planning to sell ad space on Twitter feeds embedded on other websites or apps, The Wall Street Journal reported on Friday.
The report said Twitter talked up this plan during the 2014 International Consumer Electronics Show, as part of its effort to monetize non-Twitter users.
If true, that means we’ll start seeing ads within Twitter streams on 3rd party websites or apps. For example, ESPN’s website shows a Twitter feed that aggregates all the tweets from its sports writers for each vertical. Those feeds are visible to all ESPN readers, meaning any ads placed there could be seen even by people who are not necessarily Twitter users.
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Source News: BusinessInsider