Yahoo buys social shopping website Polyvore

Yahoo planned to use Polyvore to beef up the e-commerce potential of its digital magazines and other online products.

Yahoo on Friday said it is adding to its lengthy roster of acquisitions with a deal to buy social shopping website Polyvore.

The pioneering Internet firm planned to use Polyvore to beef up the e-commerce potential of its digital magazines and other online products.

“Polyvore has built an excellent team, a category-leading product, and a strong business based on a highly engaged community,” Yahoo senior vice president of publisher products, Simon Khalaf, said in a statement.

“The combination of Yahoo’s industry-leading digital content with Polyvore’s expertise in community and commerce has outstanding potential.”

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Source News: Alarabiya
File photo: Reuters