Google’s revenue falls short despite curbing price declines

(Reuters) – Google Inc’s revenue fell short of Wall Street’s expectations as growth in Internet advertising slowed in the most-recent quarter, offsetting a modest improvement in ad pricing, sending its shares down about 3 percent. The total number of ads, or paid clicks, expanded by 17 percent in the third quarter. That was down from the 25 percent growth rate that Google delivered in the second quarter.



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