Koti Khushboo’s business is growing twice as fast as the Chinese market.
by Brian Neeley November 21, 2023 in Market
Koti Khushboo’s business is growing twice as fast as the Chinese market.
The fragrance market in China is experiencing significant growth, driven by factors such as increasing disposable income, changing consumer preferences, and increasing awareness and appreciation of fragrances.
“It’s very interesting to see how the market is developing rapidly, I must say, especially in the fragrance category… Maybe a year ago, we shared with you that we saw the Chinese being very, very interested in “We’ve started to see consumers taking up the category and it’s accelerating at an incredible pace, even their tastes are accelerating.” Coty CEO Sue Nabi said.
He highlighted that the fragrance category in China is growing at 6% and is growing more than two times.
Coty owns and manages many famous fragrance brands including Hugo Boss, Chloé, Calvin Klein, Marc Jacobs and Gucci.
Nabi mentioned the recent launch of Burberry Goddess, a cheesy vanilla scent, and its first refillable option.
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“We launched Burberry Goddess in this country after the rest of the world, because we thought this innovation was a really bold fragrance, and its reception has been excellent. “The line is already the number six line at Sephora, which is a ranking we have never achieved with any of our fragrances in this country.”
He added: “Burberry Goddess is just launching in this country, and we believe it will be a game changer.”
Apart from Burberry Goddess, the company also sees major opportunities to enter China’s niche fragrance market.
“These fragrances represent about a quarter of the market in China today. “This is two and a half times larger than what you see in the rest of the world.”The prophet said.
Makeup and skin care
Apart from fragrance, Coty is also seeing success in the makeup category, where it is growing 10% faster than the makeup market, mainly due to Gucci and Burberry.
One of the major trends in this area is the increasingly blurred lines between color cosmetics and skin care.
“There, it’s all about facial makeup, because, again, the makeup category is ‘skinifying,’ and anything that has a good mix between pigment and skin benefits is obviously what people are talking about because of this fact.” “Looking on top of everything that should be long wear.”
Meanwhile, the skin care market in China has been slightly negative. However, it still represents “the vast majority of sales” For Koti, the prophet insisted.
is the driving force behind Coty’s skin care business in China Lancaster and its Ligne Princier line.
“There, our brands are performing well, especially Lancaster, which is our main brand in this country. Especially, the online brand momentum is continuously increasing as it is growing month by month. As you remember, we started with Ligne Princier and now we’re focusing on sun care along with Ligne Princier, because this brand is really seen as the epitome of high-end sun care protection. Is seen in.
Source: www.cosmeticsdesign-asia.com
