22 Apr 2018 – 8:54
The Peninsula
DOHA: Qatar Museums (QM) yesterday unveiled a new brand identity for the iconic National Museum of Qatar (NMoQ).
The new brand and logo will be the centrepiece of an innovative digital media campaign designed to build maximum visibility and awareness amongst the local population for the museum and all that it stands for.
The logo design combines three doorways evocative of the Old National Museum, and which signifies Qatar’s past, present and future – reflecting the museum’s central narrative and what it has come to symbolise.
The design has been developed by a team of brand and creative experts at QM over the past few months to do justice to the layers of meaning and significance that NMoQ, its content and programmes hold for the country and its people.
Through its striking colour, eye-catching form and unmistakable design, the new brand makes a simple, adaptable and powerful visual statement about Qatar’s place in the world.
The new brand and logo will feature in an innovative digital promotional campaign launched by QM and running throughout April across digital and social media, in cinemas and television spots, as well as print advertising.
Leading up to launch, a number of tell-tale ‘teaser’ posts on social media have appeared in the past few days to provide clues to its unveiling and to build excitement and anticipation amongst the public. To coincide with the new brand, QM is also launching an innovative marketing campaign that puts members of the local community at its heart. The organisation has signed up a series of individuals with interesting stories, backgrounds and personal experiences about the National Museum and who embody Qatar’s past, present and future. This collection of individuals represents the “Voices” of NMoQ who, through their perspectives and personal connection with it, will help to tell the story of the museum, the country and its people.
A mixture of locals and expats, the “Voices” of NMoQ come from all corners of the community and represent its full diversity of backgrounds, histories and stories. Their involvement in the campaign will see them participate in a range of exciting opportunities, varied and interesting and worthwhile activities, events and engagements.
Sheikha Amna bint Abdulaziz bin Jassim Al Thani, Director of NMoQ, said: “This beautiful museum is a fitting celebration of Qatar’s culture, preserving and reconnecting visitors and residents with the country’s traditions. It serves as the physical manifestation of Qatar’s proud identity, connecting the country’s history with its diverse and cosmopolitan present. Our new brand launch and accompanying campaign are the perfect representation of its significance and the ideal platform for bringing it to the widest audience possible.”
Designed by Pritzker Prize-winning French architect Jean Nouvel, the interlocking disc design was inspired by the desert rose. It evokes the life of the Qatari people between the desert and the sea.
