New programme to promote public transportation system

The Ministry of Transport and Communications (MOTC) has formally launched a national integrated public transport marketing and wayfinding programme that will enable citizens, residents and tourists to better understand and access Qatar’s upcoming multi-modal transit system.

The programme has been designed to promote Qatar’s public transportation system, its convenience and its benefits as well as increase the awareness and perception of public transport in the country and Contributes to the achievement of Qatar National Vision 2030.

Minister of Transport and Communications H E Jassim Saif Ahmed Al Sulaiti has given directives on the importance of completing the current study on the programme during 2018, that will unify and raise the public transport image.

It will help enable a number of important developments in Qatar’s public transportation infrastructure, including the launch of rail, ferry, taxi and enhanced bus services reaching communities across the country.

The integrated marketing and wayfinding project will involve five distinct phases starting with research into global best practices, followed by a gap analysis, the formulation of an integrated marketing and wayfinding strategy, and then the campaign frameworks and measurement tools to ensure its effective delivery.

Speaking on behalf of MOTC, Sheikh Mohammed bin Khalid bin Jassim Al Thani, the project sponsor and Director of the MOTC Technical Affairs Department, commented: “This project is among the most important in the rollout of the new public transportation facilities.”

“The investment in hard infrastructure is almost complete, and now it is up to us to understand, engage, and motivate all parties to get on board and on the move with public transportation. Making it a success will require close integration with entities across the country, and a shared vision for what public transportation can achieve.”