Kasheesh Adds Mobile Wallet Feature to Payment-Splitting Platform
BY ASHLEY REAMSMISTRETTA | APRIL 7, 2023
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mobile wallet
Kasheesh has launched a feature that lets consumers use its payment-splitting platform in physical stores.
The new Mobile Wallet Dashboard allows users to generate a one-time-use Visa card at retailers that accept mobile payments, and to split purchases between debit, credit and prepaid cards, Kasheesh said in a Thursday (April 6) press release.
“We couldn’t be more excited to get our groundbreaking technology in the actual hands of users when they need it most, shopping on the go, dealing with unexpected situations on the fly, and sharing their card number in physical locations,” Kasheesh Co-founder and CEO Sam Miller said in the release.
PYMNTS research has found that mobile wallets are an increasingly viable alternative payment method at the point of sale (POS) and online and that consumers are increasingly interested in using them to manage their finances.
Two in five consumers believe mobile wallets can replace all the items traditionally stored in physical wallets, according to “The Mobile Wallet Challenge: Replacing Physical With Digital,” a PYMNTS and ACI Worldwide collaboration.
That’s especially true among younger consumers. The report found that 51% of Generation Z consumers said that their mobile wallet can replace most of the features of their physical wallet.
Payment innovation is also seen as increasingly critical to retail stores.
Having multiple digital payment options was seen by 89% of retail executives as necessary to customer retention and growth, according to “Navigating Big Retail’s Digital Shift,” another PYMNTS and ACI Worldwide collaboration.
Kasheesh’s new mobile wallet feature joins the company’s platform that can already be used to split payment for online purchases, according to the press release.
Whether used for in-store or online purchases, payment splitting allows shoppers to maximize rewards across cards, sustainably build credit scores and reduce the cost burden on each card, the release said.
“With Kasheesh’s first in market mobile one-time use card, users can have the convenience of carrying their whole wallet of credit, debit and gift cards on the go, with the security of not bringing a single card with them,” Kasheesh Head of Product Pat Flahive said in the release. “This adds to the unparalleled flexibility that Kasheesh already offers with its proprietary payment-splitting technology.”
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SEE MORE IN: DIGITAL PAYMENTS, DIGITAL WALLETS, KASHEESH, MOBILE PAYMENTS, MOBILE WALLETS, NEWS, WHAT’S HOT
Asia Innovations Group Adds AI-Powered Capabilities to eCommerce Platform
BY PYMNTS | APRIL 7, 2023
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Asia Innovations Group
Asia Innovations Group (ASIG) has added artificial intelligence (AI)-powered capabilities to its eCommerce platform.
The Singapore-based company’s international online marketplace, Hekka, now uses its own ASIG_AIGC platform to deliver AI-generated product images for use in listings and OpenAI’s ChatGPT to create product descriptions, ASIG said in a Friday (April 7) press release.
“The successful implementation of ChatGPT and ASIG_AIGC technologies into Hekka’s operations is part of our ongoing drive to ceaselessly innovate within the industry,” ASIG Chairman and CEO Ouyang Yun said in the release. “With these innovative solutions, our eCommerce business can significantly reduce costs while also improving user experience, enhancing our position in a highly competitive market.”
With the addition of the ASIG_AIGC suite of AI technologies added to Hekka, the merchant can use text-to-image diffusion technology to create images, giving customers an understanding of the products while allowing the merchant to save 95% of the cost and time that would be required by traditional model photography, according to the press release.
The other newly added technology, ChatGPT, enables Hekka to generate product descriptions at scale and do so with the application of search engine optimization (SEO), the release said.
“Combined with ASIG_AIGC and ChatGPT technologies, Hekka’s overall eCommerce operational and traffic conversion efficiency have increased by 69% and 43%, respectively,” ASIG said in the release.
As PYMNTS reported March 30, AI has emerged as a powerful tool that can help brands and retailers stand out, attract customers and reduce costly returns.
For example, by leveraging AI technologies, brands can provide personalized product recommendations, virtual try-ons, chatbots for customer service and predictive analytics for inventory management.
Brands have applied ChatGPT to their businesses in several ways.
Among them: grocery delivery platform Instacart is using the technology to develop an “Ask Instacart” feature that will provide answers to customers as they prepare their shopping lists.
French grocery chain Carrefour created a video in which ChatGPT addressed frequently asked questions.
Coca-Cola plans to use the generative AI technology to enhance its marketing strategies and consumer experiences.
Night Shift Brewing used it to create a formula that could be turned into a novel beer for the brand.
