Qatar Airways ranks among world’s top 500 brands for the first time
Qatar’s national carrier has become the first local company to be listed among an annual ranking of the world’s top 500 brands, according to UK-based strategy company Brand Finance.
Qatar Airways joins three other Gulf companies – fellow airline Emirates and telecom companies STC and Etisalat – in a list otherwise dominated by brands from the US, China, Japan and Europe.
To compile its Global 500 list, Brand Finance analyzed a company’s annual marketing spend, its familiarity, customer loyalty, staff satisfaction and its corporate reputation, giving each company a ranking on its Brand Strength Index (BSI.)
